“The year 2024 has ended with promising signs of recovery for Vietnam’s economy. Amidst the strong recovery of many industries and positive export results, Vietnam’s economy not only demonstrated stability but also affirmed its latent strength in continuing to grow robustly in 2025. These positive signals open up new hopes and opportunities for Vietnamese businesses, creating motivation to rise and grow even stronger in the face of an increasingly competitive global market.”

One of the standout success stories of 2024 is Janbee Joint Stock Company, a prominent brand in the spice production and ready-made food industry. With a 20% growth compared to the set plan, Janbee has solidified its position in the international market, particularly in expanding its export markets and enhancing product quality. This is a clear testament to the competitiveness of Vietnamese businesses in the global economy.

Janbee – A Model of Sustainable and Modern Development

With the goal of becoming one of the leading food brands not only in the domestic market but also globally, Janbee has worked tirelessly to create high-quality products that meet the increasing demands of global consumers. Mr. Ngô Đình Nhu, CEO of Janbee Joint Stock Company, shared: “We are very proud to achieve 20% growth compared to the plan in 2024. This not only reflects the efforts of our entire staff but also the result of expanding export markets and investing in modern production technology.

Technological advancements and investments in machinery and equipment imported from Germany for the production of products such as seasoning cubes and soy sauce have helped Janbee meet the strict quality standards of the European market. The company has not only successfully exported to Southeast Asian countries but is also expanding into larger markets like Europe, laying a solid foundation for growth in 2025.

Expectations for 2025: Growth Potential

Looking ahead to 2025, Janbee aims to continue its growth trajectory and increase its export market share by 20%. To achieve this goal, the company is not only focusing on expanding markets but also on enhancing product quality and applying advanced technology in production. The company continues to make significant investments in technology, upgrading production lines, and ensuring that products consistently meet quality and food safety standards.

Mr. Ngo Dinh Nhu stated: “By applying modern technology in production, we are confident that we will continue to maintain a 20% export growth rate in 2025. Additionally, producing products with superior features, such as those meeting Carbon/Net Zero certifications, will enhance the competitiveness of Janbee products in the international market.

Additionally, one of the key strategies for 2025 is to strengthen the consumption of products in the domestic market. This strategic move will help Janbee consolidate its market share in Vietnam while creating a solid financial resource to support international market expansion activities.

Facing Challenges: Proactive Preparation

While the international market offers significant growth opportunities, it also presents numerous challenges for businesses. Janbee is no exception, facing difficulties such as logistics costs, fluctuations in raw material prices, and global economic risks.

To cope with these challenges, Janbee has taken proactive measures. The company has partnered with large shipping companies to reduce transportation costs while also increasing the use of information technology and artificial intelligence (AI) to optimize production processes. These improvements help the company minimize product costs, thereby gaining a significant competitive advantage in the market.

Additionally, Janbee is also focusing on transitioning to a green production model, utilizing renewable energy and reducing carbon emissions. Producing Carbon/Net Zero certified products not only enhances the company’s brand value but also aligns with the growing green consumption trend, which is increasingly favored in many countries.

Digital Transformation and a Bright Future

Looking to the future, digital transformation will be a key factor helping Janbee and other businesses achieve sustainable development goals. The company has begun applying digital technology in warehouse management, supply chain tracking, and production process optimization. Data analytics tools and AI will help Janbee improve management efficiency, optimize costs, and enhance product quality.

With continuous efforts, Janbee believes that 2025 will be a year full of success and prospects. The company aims not only to achieve strong growth in exports but also to strive to become a model of innovation and sustainable development in the Vietnamese food industry.

Conclusion

The year 2024 ended with promising results for Vietnam’s economy and its businesses. However, 2025 is expected to open up new opportunities, requiring companies like Janbee to keep innovating, improving, and enhancing their competitiveness to further expand in the international market. With strategies focusing on investment in technology, innovation, and green transformation, Janbee is confidently stepping into the new year with high expectations and potential.