“The year 2024 has ended with promising signs of Vietnam’s economic recovery. Amidst the strong resurgence of various industries and positive export performance, Vietnam’s economy has not only demonstrated stability but also affirmed its potential for continued robust growth in 2025. These positive signals bring new hopes and opportunities for Vietnamese businesses, providing momentum to rise and thrive in an increasingly competitive global market.

One of the standout success stories of 2024 is Janbee Joint Stock Company, a prominent brand in the seasoning and processed food industry. With a 20% growth rate exceeding its initial target, Janbee has solidified its position in the international market, particularly in expanding export markets and enhancing product quality. This serves as clear evidence of the competitiveness of Vietnamese businesses in the global economy.

Janbee – A Sustainable and Modern Development Model

With the goal of becoming one of the leading food brands not only in the domestic market but also globally, Janbee has made every effort to create high-quality products that meet the increasingly high demands of global consumers. Mr. Ngô Đình Nhu, Factory Director of Janbee Joint Stock Company, shared: ‘We are very proud to have achieved a 20% growth beyond our plan in 2024. This not only reflects the dedication of our entire team but is also the result of expanding export markets and investing in modern production technology.”

Technological advancements and investments in machinery and equipment imported from Germany for the production of products such as seasoning granules and soy sauce have enabled Janbee to meet the strict quality standards of the European market. The company has not only successfully exported to Southeast Asian countries but is also expanding into major markets like Europe, laying a solid foundation for growth in 2025.

Expectations for 2025: Growth Potential

Entering 2025, Janbee aims to maintain its growth momentum and increase its export market share to 20%. To achieve this goal, the company is not only focusing on market expansion but also emphasizing product quality improvement and the application of advanced technology in production. Janbee continues to invest heavily in technology, upgrade production lines, and ensure that its products consistently meet quality and food safety standards.

Mr. Ngo Dinh Nhu stated: “With the application of modern technology in production, we are confident that we will continue to maintain a 20% export growth rate in 2025. Additionally, producing high-performance products, such as those meeting Carbon/Net Zero certification, will enhance the competitiveness of Janbee’s products in the international market.

Additionally, one of the key strategies in 2025 is to strengthen product consumption in the domestic market. This strategic move will help Janbee further consolidate its market share in Vietnam while also creating a strong financial foundation to support international market expansion efforts.

Facing Challenges: Proactive Preparation

Although the international market offers significant growth opportunities, many challenges also await businesses. Janbee is no exception, as the company faces difficulties from logistics costs, fluctuations in raw material prices, and global economic risks.

To cope with these challenges, Janbee has taken proactive measures. The company has partnered with major shipping carriers to reduce transportation costs while enhancing the application of information technology and artificial intelligence (AI) to optimize production processes. These improvements help minimize product component costs, thereby creating a significant competitive advantage in the market.

Additionally, Janbee is also focusing on transitioning to a green production model, utilizing renewable energy, and minimizing carbon emissions. Producing Carbon/Net Zero certified products not only enhances the company’s brand value but also aligns with the growing global trend of green consumption, which is increasingly favored in many countries.

Digital Transformation and a Bright Future

Looking to the future, digital transformation will be a key factor in helping Janbee and other businesses achieve sustainable development goals. The company has begun implementing digital technology in warehouse management, supply chain tracking, and production optimization. Data analytics and AI tools will enable Janbee to enhance management efficiency, optimize costs, and improve product quality.

With relentless efforts, Janbee believes that 2025 will be a year full of success and opportunities. The company not only aims for strong growth in exports but also strives to become a model of innovation and sustainable development in Vietnam’s food industry.

Conclusion

The year 2024 has ended with positive results for Vietnam’s economy and businesses. However, 2025 is expected to bring new opportunities, requiring companies like Janbee to continuously innovate, adapt, and enhance their competitiveness to expand further in the international market. With a strategic focus on technology investment, innovation, and green transformation, Janbee is confidently stepping into the new year with high expectations and great potential.