The “Discover U.S. Agriculture” program, co-organized by the U.S. Department of Agriculture and the U.S. Consulate General in Ho Chi Minh City, officially opened and took place on July 19–20, 2025, at the Ho Chi Minh City Youth Cultural House, attracting a large number of visitors to explore and experience.

This is a highlight activity in the series of events celebrating the 30th anniversary of Vietnam–U.S. diplomatic relations (1995–2025), aimed at promoting safe, high-quality agricultural products and strengthening agricultural trade between the two countries.

The program brought together 30 participants, including 15 U.S. industry associations and 15 Vietnamese enterprises, offering a rich exhibition space with hundreds of products such as meat, cheese, potatoes, fresh fruits (apples, blueberries, cherries), nuts, processed foods, and premium beverages. Visitors were not only able to taste and experience the products but also discover culinary culture stories and international food safety standards.

Janbee – Spreading the Value of Healthy Meals
At the event, Janbee introduced quality products such as Janbee soybean oil, Oishikute soy sauce, and Organikku seasoning, bringing them closer to customers.

The event was not only an opportunity to experience U.S. agricultural products but also a chance for Janbee to accompany the community by providing safe, environmentally friendly nutritional solutions, contributing to improving the quality of Vietnamese family meals.